BBOTHEAPP the world first social media gifting APP

BBOTHEAPP introduces a refreshing concept where users can create personalized wish lists, containing items they desire from a wide range of products. Friends, family, and even kind strangers from the BBOTHEAPP community can browse these wish lists and choose to send gifts to the list owner without needing to know their address or phone number. This innovative approach ensures privacy while enhancing the joy of giving and receiving gifts.

The process is simple and user-friendly. Once they join BBOTHEAPP, users can set up their profiles and start creating wish lists with items they love or need. The platform collaborates with various retailers and brands to offer a selection of products, from tech gadgets and fashion accessories to home decor and personal care items. Once a wish list is created, it can be shared with the user’s network or remain open to the broader BBOTHEAPP community.

When a user decides to send a gift, they can browse available wish lists and select an item they wish to give. BBOTHEAPP handles all the logistics, ensuring the recipient’s privacy while making sure the gift reaches its destination. “This seamless experience is designed to spread happiness and build connections, whether it’s between friends, family, or even strangers united by the spirit of generosity” as stated Domenico Perri CEO and CO-FOUNDER of BBOTHEAPP.

BBOTHEAPP’s rise to popularity can be attributed to its innovative approach to social interaction. In a world where digital connections often feel impersonal, the platform brings back a sense of tangible and meaningful interaction. Users have reported an increased sense of community and satisfaction, as the act of giving and receiving gifts creates deeper bonds and brings joy to both parties involved.

The platform’s success is also a testament to its secure and user-centric design. BBOTHEAPP has implemented robust privacy measures, ensuring that users’ personal information remains protected at all times. The emphasis on privacy, combined with ease of use and the delight of receiving unexpected gifts, has made BBOTHEAPP a favorite among social media enthusiasts.

As BBOTHEAPP continues to grow and evolve, its potential to transform the way we connect online is immense. By prioritizing generosity and authentic human connection, BBOTHEAPP stands out as a beacon of positivity in the crowded social media space. Whether you want to surprise a friend, fulfill a stranger’s wish, or simply engage in a new form of social interaction, BBOTHEAPP offers a unique and exciting experience.

Join the millions who have already discovered the joy offered by BBOTHEAPP and experience the future of social networks, “where the power of giving brings people closer together” as said Joshua Castellano, CO-FOUNDER of BBOTHEAPP.

BBOTHEAPP iOS

BBOTHEAPP on Apple Store: DOWNLOAD NOW AND JOIN

The basic principles of Social Media

Social media is the manner in which people can communicate or interact online. It’s called social media because users are involved in a social context that includes conversations, comments, but also posts or other interactions. It distinguishes from traditional mass media through quality, frequency and proximity. Content publishing has become simpler over the years, developing this mode. The users can now easily create content on an increasing number of platforms, owned (sites, blogs) or rented. Today, letting people know what you think is facile.

From business’ point of view, the boosting social media brings great opportunities, as well as responsibilities. The large data quantity that consumers make available through social media helps marketing specialists have more information useful for their campaigns.

However, the real advantage is made up by the possibility to develop long term relations with clients, measurable relations. Along with these connections comes also responsibility for users. As the customers’ behavior has changed, their expectations have increased. Although your business may or may be not online, your clients can have opinions or conversations online about it. It’s rather important to take part to these conversations, isn’t it?

The business involved in a social media campaign

• Creates an online presence meant to make the activity more visible and increase its reputation
• Keeps a dialogue with its clients on preferred channels (website, blog, social network)
• Uses its own resources, including behavior of existing customers, to get new ones.

Facebook is like a coffee shop where you talk with old friends and make new ones.
LinkedIn is a professional environment for professionals.
Twitter resembles a cocktail party that takes place after an event.
A classification of online social communication channels is difficult to make because they are linked through third party applications.

There are communication channels that have autonomy:

• Website: the content and access level is established by the company
• Blog: content is created and published by author

The website and the blog are usually also destinations for the other types of online communication channels:

• Open social networks: Facebook, MySpace, Twitter, LinkedIn
• Media sharing networks of video, photo or audio type: YouTube, Vimeo, Flickr, Pinterest
• Personalized social communities: forums, groups (Yahoo Groups), wiki (Wikipedia), reviews website (TripAdvisor)
• Bookmarking and social news services: websites that publish recommendation lists from users (StumbleUpon, Reddit, Digg, Del.icio.us)
• Geolocation services (Foursquare)

Why your business needs social media?

No matter if you have a small business or run a multinational company, your clients are online. They use social media, interact with friends, colleagues, other companies, look up information, recommendations, but also means of entertainment.  If your activity is not online to give them answers, competition will surely be and will harvest every potential client you might had.

You can use social tools, website’s data, clients’ data, even own observations to help yourself see what type of customers are prone to choose your brand and remain loyal to it. It has been observed that buyers are more likely to trust the recommendations made by another person, than any other information resource, since social media allows people to share their good and bad experiences. A good management of social media can help you build a strong reputation for your company’s products and services. This should be based on the concept word of mouth, the best way to generate revenue for your activity.

The final thought goes to the basics: integrate social media since the beginning of a marketing campaign, actively listen to your clients’ opinions and your business will make the most of this amazing modern tool.

Keeping in touch through email with potential and existing clients is an extremely important element of the marketing mix that gives best results in any field for over 20 years. This post reviews the advantages of newsletters in regard to sales increase and company’s image improvement.

Brand awareness

Sending a newsletter to all persons that have had a contact with the business, from beginning to present, offers the possibility to increase brand awareness and can actively help target audience to better understand the company’s mission and its products. There is the undesirable chance that lacking of communication should prevent targeted clients to grasp the branding concept.

This is why the newsletter fills this void and imprints customers with the clear image of the business’ mission. To involve audience in an even deeper communication, a well developed newsletter should contain links to resources that encourages the client to discover more information on the activity’s website or on its products’ page.

Promotions

You can use the newsletter to promote products and services, or for new launches on the market. This strategy completes the on going advertising. Moreover, a company can create special promotions dedicated to newsletter readers, to establish a community and a feeling of membership to this group, highly related to the business.

Contact

The frequency of newsletters, weekly, monthly or half-yearly, helps the company to be permanently in contact with it possible or existing customers in the period in which there isn’t a business communication like buying, selling or negotiating. This resource is more valuable when the promoted products are not part of those that are usually bought.

Coverage

Newsletters represent a clever method to reach target audience. By creating a newsletter containing significant information, you can persuade people or companies interested in your contact to give you their credentials and subscribe. In this way, a business can reach certain potential clients through the credentials they provide for subscribing to your interesting newsletter.

How CRM can help in newsletter marketing campaign

The audience of a company can be different. Each product has its own target determined by specific parameters such as age, sex, preferences, hobbies etc.

It’s obvious that in this case, a single newsletter can’t cover all audience. This is why it’s suggested that there should be different types of message, suitable for each category. A CRM can help the marketing department to send targeted newsletters with specific information useful for each type of consumer. This category dividing can be easily made using CRM in a quick time, optimizing human and financial resources.

40% of the time we spend on Facebook is on News Feed and we should learn how it works. There’s an algorithm that decides what posts come up on our Timeline. It’s like maths, but cooler. First of all, let’s make things clear: News Feed is the center column that appears after you click Home – a constantly updated list of posts of people and pages that you follow on Facebook. EdgeRank is the Facebook algorithm to determine where and what articles are appearing on a user’s own News Feed.

There are 3 components for the algorithm:

• Affinity
• Weight
• Time Decay

Affinity

Affinity calculates the relation between the user that sees the post in News Feed and the person that made the post. The closer the relationship, the higher the affinity is. Therefore, it’s very likely that you see in your News Feed posts of your close friends, than of relatively unknown people which whom you haven’t interacted. You may have observed that once you communicate with a certain user on Facebook, his/her posts start to appear more frequently on your News Feed.

Weight

Weight is a value system created by Facebook to increase/lower the value of a certain type of actions on Facebook. Comments require a higher degree of engagement and, therefore, are considered more valuable than, for example, a like. Consider the following: you will see more posts of a page where you usually comment, than posts of another one where you commonly just click like. The most “valuable” posts are photos and videos, followed by links and simple text.

Time Decay

Time Decay is the simplest notion to explain. The older a post is, the more it loses its value and visibility. News Feed needs to be always fresh. The good thing is your posts have increased chances to reach to people actually interested in the subject you share – engagement rises. Moreover, “high quality” posts are visible to more people, whereas the ones that receive negative feedback are “sanctioned”. And, not the last, you see personalized posts, just for you.

The other side of the coin is that Facebook forgets about passive users, which stop receiving in News Feed posts appealing to them. A page’s posts are less seen in fans’ News Feed without promotion, resulting in a post visibility of some 15%. This leads to more money spent by pages on advertising to reach its fans.

If some time ago, things were simpler, this new EdgeRank feature makes companies fight for a little space in everyone’s News Feed, to strive for engagement and spend money on Promoted Posts. Understanding how EdgeRank works is a must for every page manager that wants to reach fans more effectively.

A high percentage of blog traffic can come from Facebook from shared articles. Here are some tips on how to get things done:

Post periodically

To promote a site or a blog on Facebook you’ll have to build a community around your personal or business Facebook page. To achieve this, it’s needed to constantly post articles, images, videos, reviews or other interesting and useful content for your audience.

If you are doing it too rarely, people forget about you from one post to another and getting their attention back becomes difficult. There’s another aspect: Edge Rank. Facebook gives and Edge Rank (a mark similar to Google Page Rank for sites) to your posts, profile and page. The better their engagement (receiving likes, shares, comments), the higher are the chances they appear in users Newsfeed.

Basically, if people appreciate your posts, they are more likely to be seen by others on Facebook. This achievement requires frequent posting of interesting content.

All posts have a “life expectancy”: they are visible for a time, and then they disappear because other people post. So your articles are competing with others. You either come up with a viral or post something new.

Set up an editorial plan

Besides the frequency of your Facebook posts, you’ll need to establish the type of content you share. Too much blog promotion risks looking like advertising, especially if there isn’t a significant number of articles on the blog.

It’s more natural to post another type of content that includes your own articles. A good mix of posts can be 5-10 to 1. That means at 5-10 Facebook posts you can include 1 blog promotion post. Or any other ratio in which blog promoting is in minority compared to the rest of your share.

The posts that don’t promote you can have a useful subject, insights that you commented on the blog, funny or emotional stories. You’ll just have to test several types of content to see which fits best with your audience.

Consider publishing hour for optimal feedback

Depending on hours of the day or days of the week, you’ll receive different reactions to your posts. For example, in the morning, after arriving to job, many people have the habit of opening their Facebook profile. It can be a good moment to post because there’s the high probability that your post reaches an increased number of people. There’s also the downside of losing itself in the “morning post rush”, if the content is not interesting enough.

In a similar way, there are certain days when better answer rates exist, meaning people are more prone to click your link and visit your blog. The only way of identifying these patters is monitoring and testing your blog’s statistics.

Engagement

The purpose of these strategies is to have your content read by a large audience, not only by yourself. And this is still not enough. The objective is to get people to comment, like and share your posts. This is how your blog is really promoted (improving Edge Rank).

To get things done, a constant dialogue with followers is mandatory, in other words, you’ll have to engage them. Working daily and taking interest in what you do, you can be able to use Facebook as a promotion tool. Keep in mind that the best strategy for improving your blog traffic can be set up only by constant testing and monitoring.